It may seem a little old-hat, but still, everyone loves a bookmark… the only drawback is that they are pretty small - we only had 190 x 60 mm to play with and quite a lot to say…

We wanted to put across a strong message to potential Frey readers – to make them see that this was something a bit different – a powerful work of fiction from the author of the controversial A Million Little Pieces. We wanted to say that James Frey is back, he’s unrepentant, and he’s got something rather exciting up his sleeve.

The disclaimer from the beginning of the book seemed to sum up our message in the most concise way. It gave us the opportunity to turn the controversy on its head, use it to our advantage, and have a bit of a laugh while we were at it.
… and it fills up a whole side of our 190 x 60mm book mark with confident, eye catching letters. Perfect.

The other side was easy; two striking cover images and a great quote from the Evening Standard – with a swear word and everything.
Our little book mark was ready to hit the shops!

Sophie Arnold, Sales & Marketing Manager, John Murray